Top 10 Best brands in the World Led by Apple

Thousands of brand goods have entered the market. Among the thousands of brands, of course there are some brands that occupy the top position. Reported from Business Insider, Wednesday (09/10/2015), Apple was ranked first as the most valuable brand in the world. 

According to the rating interband management company, Apple bearing the title "The World's Best Brand". And automotive technology companies dominate the rows 100 most valuable brands in the world. 

This ranking uses financial performance components and in influencing consumer choice. Here is a list of top 10 rankings: 

1. Apple 
Brand value: USD170,3 billion 
Percentage change from last year: an increase of 43 percent 
Last year's ranking: 1 

2. Google 
Brand value: USD120,3 billion 
Percentage change from last year: an increase of 12 percent 
Last year's ranking: 2 

3.Coca-Cola 
Brand value: USD78,4 billion 
Percentage change from last year: decreased 4 percent 
Last year's ranking: 3 

4. Microsoft 
Brand value: USD67,7 billion 
Percentage change from last year: an increase of 11 percent 
Last year's ranking: 5 

5. IBM 
Brand value: USD65,1 billion 
Percentage change from last year: down 10 percent 
Last year's ranking: 4 

6. Toyota 
Brand value: USD49 billion 
Percentage change from last year: 16 percent increase 
Last year's ranking: 8 

7. Samsung 
Brand value: USD46,3 billion 
Last year's ranking: 7 

8. GE 
Brand value: USD42,3 billion 
Percentage change from last year: down 7 percent 
Last year's ranking: 6 

9.McDonald 
Brand value: USD39,8 billion 
Percentage change from last year: down 6 percent 
Last year's ranking: 9 

10. Amazon
Brand value: USD37,9 billion 
Percentage change from last year: up 29 percent 
Last year's ranking: 15